ORIGIN / 0101 / 061976
The first line
A small team begins with a personal computer and a very large idea: technology should feel made for a human hand.
Read this chapterCOMPANY FILE / Company Story / Design Culture
Apple
The interface becomes invisible.
Trace the design decisions, product moments and quiet revolutions that turned Apple from a garage experiment into a language of its own.
Enter the timeline01 The company in motion
Apple turns a product into a point of view.
Trace the design decisions, product moments and quiet revolutions that turned Apple from a garage experiment into a language of its own.
STARTED1976
CHAPTERS06
ARCHIVE MODELIVE
02 The history
Moments that changed the scale.
Move through the decisions, objects and systems that gave Apple its distinctive rhythm.
ORIGIN / 0101 / 0603 Keep moving